Fact: Buzz Lightyear is cool beans.
About a month ago, I got an email from a prospective client enquiring about my copywriting service.
Right off the bat, we ping-ponged and swapped ideas about her business.
I’d thought our brainstorming session was going well – until she replied that our emails were getting too much to handle.
It burned for two reasons.
One, I’d been in the writing biz for four years – shouldn’t I have a better handle at the logistics by now?
Far from it.
Two, it failed to hit on me that there’s someone out there who would prefer a video call over emails.
Ergo, this was a surprise.
It’s like that Doctor Who episode where Amy couldn’t see an alien hiding in her room due to a perception filter.
Ever had something staring at you in the face but you just couldn’t see it?
It felt like that.
We prefer emails over video calls because it’s fast and it saves time.
(Note: speaking of saving time, I have a small gift for you towards the end!)
There’s always a touch of trepidation when it comes to making video calls. I reckon it’s because:
a) we’re embarrassingly inarticulate,
b) we have a lazy eye, and
c) we sound as though we’ve swallowed a 10-year-old kid when we’re on a recording.
And by we, I meant me.
It was a mistake on my part, but also an opportunity I could leverage on. I tucked the client’s feedback safely into my trusty brain and got to work.
I gave my copywriting service a facelift and here’s what I’ve come up with:
Here’s to creating a wicked client experience.
A lil’ something for you
Ah yes, the gift!
Here’s a bite-sized ebook collection of business scripts. From checking in with a recipient who’s gone AWOL to an out-of-office message to a congratulatory note to a co-worker, Letters To Help You Get Lucky* is developed to help you save time with your emails.
I did this out of spontaneity. Enjoy and use it well. If there’s anything you’d like to see more, sound it in the comment. I might include it in my next series.
Next week, I’ll be blogging about the 5 things every business owner and creative folk should know before launching their website. If this is right up your alley – well, there’s a handy dandy button below where you can subscribe and receive notifications of my future posts. 🙂
I’ll see you then!