The internet age – where kids these days can beat us in Candy Crush without so much as blinking an eye.
This means one thing.
Having a website for your business?
It can’t hurt.
Because word of mouth gets the first attention and a readworthy website seals the deal.
These two pack a potent punch.
If you’ve been working hard at your referral marketing strategy, good on you!
Now that references for your business are on the way as we speak, it’s time for you to focus on the other ingredient for your personal brand:
Big, Bold, Beautiful Brand Colour(s)
Ever wonder how to match a group of colours without them clashing like the titans?
Wonder no more, for I got the next best thing since Bed Bath & Beyond coupons.
Design Seeds is a wonderful design resource and a Godsend for folks with zero colour coordination.
Whether you’re colour coordinating an outfit, painting your house, or picking brand colours for your website, this lil gem’s got you covered from header to footer.
You’ll be spoilt for choice. It’s a guarantee.
Here’s an example of one of their collections:
The best part?
There are dozens more.
Dedicate enough time to look through them and you’ll spot your soulmate colours in no time.
Love Notes (Meaning: Testimonials)
You did great work for a client and you’re now geared up for the next step – getting their testimonials.
Here’s a template for you to use:
Hey <Name of Folk>,
You’re the yin to my yang, the Anniston to my Cox, the Hart to my Cube. We make a great team and I hoped you’ve enjoyed our collab. Because I sure did!
I’m polishing up my testimonials page for my site and I’d love to include you in it. To keep it stress-free, I’ve sketched out a short questionnaire for you to fill in. Could you, pretty please with a marachino cherry on top, lend a hand?
I bought [service/product] because:
I was wowed by the [service/product]’s:
But I was also a wee bit frustrated about:
Would I buy the [service/product] again?:
Would I recommend it to a friend?:
Like Brené Brown, I’m hardwired for feedback. Your testimonial will help me take my future work to a higher tier. If there’s anything I can do for you, you know where to find me.
Thanks a gazillion!
If your clients aren’t responding to your numerous follow-ups and you need a testimonial stat, look through your previous emails and see if you can spot any kind phrases from them about your work.
Of course you have.
Get their permission and see if you can use them as a testimonial.
This will likely invite a response.
A Call to Action (CTA) That Does Its Job: Compels
When a visitor drops by your website and gives you their email address, you win a luxury suite in the most complex organ in their body: the brain.
But how do you get their emails in the first place?
To cross this task off your webby bucket list, you need to entice them with an attractive call to action.
Let’s set the scene.
Say, you’re eHunting for a new blog to improve your English – which of the following blogs will you give your email address to?
(Let’s assume you can pick only one and both blogs are of the same quality content-wise.)
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Had to excuse yourself to go to the bathroom to Google the meaning of the word your posh client just used? Yikes. You’ll get better. Subscribe and receive tips and tricks to build up your word bank with ease and confidence.
There you go.
Uncle Saba’s is my current favourite website.
I remember feeling amused by the witty product description on the canister of their poppadoms and Googling the website that was listed on it.
And it didn’t disappoint.
I remember thinking: “I gotta interview them.”
(It’s the writer in me.)
And I did.
From our brief email exchange, I found out that the co-founder loved wit and wanted to pay homage to Innocent Drinks, a favorite company of his that’s known for using playful elements for their beverages.
Take a look at Uncle Saba’s website copy:
Uncle Saba’s could’ve laid out the facts peppered with sky-high trans fats numbers like every other food company.
But no sir.
They punched it up, splashed it with humour, and made it their own.
Just like what Innocent Drinks did.
Don’t be afraid to inject your personality (and authenticity) in your copy.
If you have trouble expressing yourself, hire a writer to breathe life into your words – it’ll be a fruitful investment.
A Foxy Tagline
The shorter your tagline, the better it is.
If you want to toss it up a notch, use the
Stan Lee Approach.
The Marvel genius and sunglasses enthusiast has a great fondness for using alliterative names for his characters.
Rock solid evidence here: Bucky Barnes, Bruce Banner, Peter Parker, and Sue Storm.
I’ll give you a few more examples to show you how the Stan Lee Approach works in your tagline.
Say, you want to introduce your product’s value. You could go with:
Fast. Furious. Fresh
If you want to place emphasis on your M.O in life:
Born for Brilliance
This will probably provoke guffaws from haters, but hey, you get the idea!
If you’re a writer and you want to go with the witty route:
Words to Woo
I get first dibs for this, by the way.
This basically puts your vocabulary to the test. My vocab is embarrassingly rusty; so if you’re like me and you think you could use some help in the word book department, check out AdjectivesStarting.com.
ePoke around the site and play around with the adjectives. Have fun but not too much fun that you end up using pompous words.
As I’ve mentioned in my previous post on amping up your copywriting, you don’t want to use big words with little or no meaning. You want to avoid them like an awkward eye contact with a stranger.
Always choose simple words because they rule.
- Next week, I’ll be blogging about the 5 pointers to use in your emails to appear more likeable. (Or respectable, I can’t decide. I’ll see how it goes.) I have my finger on my chin and can’t wait to dive into it.
- This little blog relies on readers like you to spread its message, so: