readworthy website

The 5 Critical Elements Of A Readworthy Website (3 min read) 

The internet age – where kids these days can beat us in Candy Crush without so much as blinking an eye. This means one thing.  Having a website for your business? It can't hurt. Because word of mouth gets the first attention and a readworthy website seals the deal.  These two pack a potent punch. If you've been [...]

To Infinity & Beyond Copywriting Service

Fact: Buzz Lightyear is cool beans. About a month ago, I got an email from a prospective client enquiring about my copywriting service. Right off the bat, we ping-ponged and swapped ideas about her business. I'd thought our brainstorming session was going well – until she replied that our emails were getting too much to handle. It burned [...]

10 Easy Ways To Amp Up Your Copywriting

  Last October, I fell back in love with copywriting – so much that I’m ready to give it another go. I’m taking my skills to a higher tier and I'm hunting, Steve Irwin-style, for copywriting projects for 2017. And since I'm still pretty new at this, I'm offering a learning rate. If this tickles [...]

Don’t Be Like Waldo

Ever played a game of Where's Waldo? How long did you take to find him? Think back to your aha moment. Waldo is known for his striking red-and-white striped shirt and fur pom pom hat. Logic says we need only a few seconds to locate him – piece of cake, right? There's just one problem. Everyone looks almost the same. And [...]

Thou Shalt Not Be Boring

It started with an insult: "Priscilla's boring." I was the quiet kid in class and my jackass of a classmate was having none of it. He yelled how dull I was and demanded a seat change during English. Charming, ain't he? I've had my fair share of snubs hurled in my face (e.g. bigoted arsehole, ugly), [...]

13 Things I’ll Be Doing Differently In 2017

1. Screen my clients. Writing chops and great work ethic are never enough. When the chemistry is off, the chemistry is off. 2. Have more fun with my work, but don't go overboard. I just discovered how much fun (probably a little too much) I have with using metaphors in my articles. I'm also learning to [...]

Gilmore girls winter

Pick Your Lorelai

In honour of Lauren Graham's new book, Talking As Fast As I Can, I'm sharing my favourite Lorelai Gilmore moment today! On Love and War and Snow, there's this scene where Lane's hormones get the best of her and it leads her to touch her crush's hair, without his permission... Embarrassed that she just made a fool of herself [...]


Every weekday at around eight o'clock in the morning, I hang my clothes out to dry. If you're a non-Singaporean folk, this is how we do it: It's a mixture of dread and comfort. Comfort, because sorting out my laundry helps me plan my day. Dread, because the old man from the opposite apartment block is watching [...]

Potential first-lines for a novel or screenplay

Potential one-liners for a novel/screenplay

I get first dibs. "I can tie my shoelace on my own; we're not filming Descendants of the Sun." "Last night, I saw Dad felt up Mum. My eyes, they burned." "You can't be witty in Hokkien." "She's a bully harassed by bullies." "Ma has always been emotionally immature. Somehow menopause set it free." "Life [...]