Burning questions you may have about my copywriting business:


  • What’s your rate?

Ballsy! You’ll have to tell me what you need (brief scope of project, deadline, and budget) so I can give you a customised quote. Typically, a 1000-word profile feature starts from $400 and a full website from $1000.


  • How do you set your rate?

Time + Amount of work + Value it brings you

I go straight to my sources. Websites have one and only one goal: to convert readers into customers. I woo these customers by interviewing them and digging deep to get into their heads. I promise it isn’t as creepy as it sounds.  

Writing isn’t only about being witty. It’s more about being relevant.


  • Who makes up the bulk of your clients?

My clients are a healthy mix of entrepreneurs, startups, global companies, corporate veterans, non-profit organisations, professionals and executives, and SMEs.


  • Do you offer packages?

I sure do. Tell me what you need and I’ll draw up a customised package. We’ll tap dance from there.


  • What’s your writing process like?

I’ve summarised my process in these five stages.


  • What questions can I expect in the creative brief?

Questions like:

“What are you known for?”

“What do you want to be known for?”

“How would you describe your dream customers in five adjectives?”


  • How long have you been writing professionally?

Since 2012.

Most of my writing skills are self-taught. I went through a distance learning programme at LSJ but it did little to prepare me for the writing industry.

Thank the stars for great editors and my stubbornness.


  • Why should I hire you?

Ah jeez, this is the part where I’m supposed to pat myself on my back and you cringe in return and go, “Hmph, show off!”

When it comes to conversion-focused copies, work ethic, and egoless attitude—I rule. Bugger, this leaves a bad taste in my mouth.

Okay, how’s this—have a look at the work I do and the testimonials I’ve received. If they’re a “Hmm, this tickles my curiosity”, drop me a note. Even if it doesn’t pan out, I’d be happy to refer you to my writing buddies.


  • Can you write a 1000-word article for $7? 

True story: I got this request three years ago.


No, I can’t (and won’t) do that.

I completely understand you have a budget and you’re running a business. But here’s the thing—I’m running a business too. A gig like this isn’t going to cut it. So I’m gonna have to respectfully decline.

Also, I have a stray cat popping in my house for her meals. I gotta have a rock solid income to feed it.


  • What’s your niche?

This is an unpopular opinion.


Here goes.

I don’t have a niche. Unless you count humour, personality, or infectious enthusiasm as one…

Copywriting-wise, I’ve dipped my toes in the education, tech, entertainment, and travel beats. I’ve also written an eclectic chunk of content articles, features, blog posts, and profile features—one of them even got turned into a billboard.

My work is eclectic. It’s encouraging. It’s effective.

And I’d like to keep it that way.

[Update: I do, however, have a specialisation! It’s profile feature writing and I’m looking for more opportunities in this area right now.]


  • Question(s) not listed?

Ask away!