Let's face it: The Proactive Writer is hardly a memorable name. Which was why I decided to kill it and rename it as Copywriting Kapow. There's still a lot of work to be done. The colours come to mind. Nonetheless, it's for public consumption. I reckon this is the best way to gather feedback. So [...]
Tom Hiddleston once wrote a ridiculously charming email to Joss Whedon and he nailed it. Be like Hiddleston. This little blog relies on readers like you to spread its message, so:
Fact: Buzz Lightyear is cool beans. About a month ago, I got an email from a prospective client enquiring about my copywriting service. Right off the bat, we ping-ponged and swapped ideas about her business. I'd thought our brainstorming session was going well – until she replied that our emails were getting too much to handle. It burned [...]
2016 is a big moment for Gilmore Girls. When news broke that Lorelai and Rory were coming back to our small screen – coffee mugs were toasted, pizzas were wolfed down, and a Gilmore Girls marathon was set in motion. Any hardcore fan knows that Gilmore Girls is not only a TV show – it's also a lifestyle and religion. More importantly, [...]
Every weekday at around eight o'clock in the morning, I hang my clothes out to dry. If you're a non-Singaporean folk, this is how we do it: It's a mixture of dread and comfort. Comfort, because sorting out my laundry helps me plan my day. Dread, because the old man from the opposite apartment block is watching [...]
Because shit's about to get real, and lately, it's been all about drumming up the hype. Don't fix your teeth – yep, that vampire-ish teeth of yours is a trademark. But remember to brush them, because you don't want to pull a Sheila Sommers. Case in point: Wear a compelling outfit. Your go-to solution could be a 'Marilyn [...]
I get first dibs. "I can tie my shoelace on my own; we're not filming Descendants of the Sun." "Last night, I saw Dad felt up Mum. My eyes, they burned." "You can't be witty in Hokkien." "She's a bully harassed by bullies." "Ma has always been emotionally immature. Somehow menopause set it free." "Life [...]
Every time I get an online comment about my (questionable) taste in food, a part of me wants to attach this photo as a response.